2016 Seminar: Digital Marketing Essentials for Authors

Who: Patrick Lenton
When: Tuesday 19 July, 6:30-9:30pm
Cost: Full Price:
$55; Member: $40; Conc Member: $35
emerging and established writers, with a particular focus on digital, self published and genre authors

In the current publishing climate, knowledge of how to market and grow an online author profile is essential. This seminar will cover practical applications for authors using social media and digital marketing to sell books.

Digital spaces have given authors unprecendented levels of access to potential readers – but reaching them requires understanding of the platforms and sound strategy. The seminar will outline options and teach the fundamentals of using them. It will be useful for all authors, but particularly digital, genre and self-published authors. Skills covered will include:

Social Media:
Landing pages
Blog posts
Amazon Author Central
Instagram, Pinterest, Periscope & others

Digital Marketing:
Facebook advertising
Blog tours
Newsletter strategy

Expected Learning Outcomes

  1. Understanding of current digital practices for authors
  2. Strategies for starting a social media profile and selling books
  3. Digital marketing strategies and tips

Participant Requirements
Pen and paper

About the tutor
atrick Lenton is an author and digital marketing professional. He has worked for Momentum Books, the digital-first imprint of Pan Macmillan, and runs Town Crier, a digital marketing and social media consultancy for authors.

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