David Henley has worked in Australian publishing for over ten years. He is a published author, self publisher and producer at Seizure. Before he shares his digital publishing know-how in E-Publishing Survival, he answered some quick questions for us. 
For you, what are the major draw-cards for publishing digitally rather than in print?
The audience has better access. Anyone anywhere can get your stuff, which makes your potential audience even bigger.
Being online also gives authors a chance to try long-term strategies, as you are freed from your work ever going ‘out of print’
Do some genres work better than others in digital form?
Straight text-based books. There is evidence that there is a rise in science fiction and romance but this might have more to do with being part of a publishing community, rather than which genre they are. Anything with illustrations isn’t really working. The digital experience just doesn’t compete with print.
What are some of the obstacles that people face when it comes to digital publishing?
Overwhelming choice. Getting published digitally is easy once you know how, but there is a constant renewing of options that make people second-guess how they deploy. Even though, overall, the ramifications will probably be negligible, all of us get bogged down reading encyclopaedias worth of terms and conditions. I like to encourage people to dive in and get the first book out there and start on the real challenge: of getting people to notice your book!