Event Recap / First Friday Club with Joel Naoum


Watch a conversation between Joel Naoum and David Henley about the changing nature of booksales and more


First Friday Club, our monthly conversation with an industry professional, is a chance for our community to learn more about the writing and publishing industry.

In July 2020, we invited non-fiction category manager at Booktopia and director at Critical Mass Consulting, Joel Naoum, to engage in a colourful conversation with one of our knowledgeable staff about how book sales are faring in these unusual times.

Watch the full interview on you YouTube channel, here.


Joel Naoum is a Sydney-based book publisher, bookseller, editor and consultant. He is currently the non-fiction category manager at Booktopia and runs Critical Mass, a publishing consultancy. Joel previously ran Pan Macmillan Australia’s digital-first imprint Momentum Books. He is the chair of the board of Writing NSW and in 2011 he completed the Unwin Trust Fellowship researching digital publishing experimentation in the United Kingdom.


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