Why is podcasting, as opposed to other mediums, such a powerful platform?
Podcasting is a much more intimate medium that allows listeners to connect with you in a way that is quite unique. The sound of your voice in their ears, while they’re driving, cooking, walking, or working out, creates a sense of personal connection and trust. Unlike video, it doesn’t require constant visual attention, making it easier for listeners to fit into their day. I think this blend of accessibility and intimacy makes podcasting a powerful way to build connection.
How tech-savvy do you need to be to start a podcast?
Not very! I’m saying that, but of course there is a certain level of technical savvy required so here’s my criteria… if you can plug a microphone and headphones into your computer, use Zoom and Word, and you can follow step by step instructions, you can record a podcast. Many tools are designed for beginners with simple “click to record” and “click to publish” processes. You can start with basic, inexpensive equipment and free software, and gradually upgrade as your skills and ambitions grow. The biggest skill you need at the start is curiosity and a willingness to learn.
What do most successful podcasts have in common?
They have a clear concept, a consistent release schedule, and a genuine connection with their audience. I can teach you the first two things, but the third is up to you (I’ll give you some tips!). Successful shows know exactly who they’re speaking to and what their audience wants, whether that’s entertainment, education, or inspiration. They make the listener feel part of an ongoing conversation. Think about your own favourite podcasts and try to break down exactly what it is you love about them.
How can starting a podcast help a writer improve their craft?
Creating podcast episodes – from preparing questions to designing the structure to editing – helps develop skills in structuring content and pacing a story. For me, interviewing experienced authors has given me an absolute wealth of writing craft knowledge and often something they talk about sparks new ideas. Speaking aloud also forces clarity – if something sounds awkward, it often reads awkwardly too. Podcasting can help you refine both your voice and storytelling skills.
Michelle Barraclough hosts the podcast Writer’s Book Club where she does deep dives with authors into the writing craft and process behind one of their novels. She has has interviewed 44 authors on the podcast including Charlotte Wood, Markus Zusak, Sally Hepworth, Kate Mildenhall, Michael Robotham, Toni Jordan and Hannah Kent. She has also facilitated live panels and in-conversations with authors and has developed a system for sourcing guests, and preparing, recording, editing, distributing and marketing her podcast.
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