‘I sometimes think we forget the ‘social’ part of social media. Even when operating what essentially is a business account, it still needs to be engaging, represent you as an author, and connect with your book community.’

‘Never underrate the power of intuition when it comes to knowing what to write next. Trust in your subconscious and watch the magic unfold!’

‘We read non-fiction for information and also for emotional engagement. Does your topic have the potential to reach a wider audience because it has ‘big human issues’ to share? By this I mean issues about resilience, survival, love.’

‘Take care not to send the manuscript off to agents or publishers too early. Writers are so often guilty of this (me included!). We’ve worked so damn hard on our book, we’ve done so many drafts, surely it must be finished?! But it’s worth taking another break, giving yourself a cooling-off period, and then reassessing.’

‘Most readers are after compelling stories and interesting characters. The exploration of human experience is a never-ending source of fascination, and story is the great laboratory for articulating this experience.’

‘I think great climate fiction does what all great fiction does – it speaks to the very-human emotions that connect us all – love, fear, hope, guilt, loneliness, and so on. We mirror these emotions as we read them, question our own responses to fictional situations and learn what might be possible.’

‘Creativity is its own life force, with its own ebbs and flows, and needs to be treated with that respect. We cannot expect the mind to just churn things out continuously. We need to develop a more reciprocal relationship with this force.’

‘Sometimes the most important and impactful of things are said in a quiet, controlled and thoughtful voice.’

‘An expert can break all of this down and help a writer work through suggested areas of improvement, one layer at a time.’