‘I sometimes think we forget the ‘social’ part of social media. Even when operating what essentially is a business account, it still needs to be engaging, represent you as an author, and connect with your book community.’

‘The very process of considering and selecting the type of feedback you want is truly magical. It gives you a slight editorial detachment, as you will be forced to consider your writing on a craft level. It also psychologically prepares you for receiving the feedback. You’ll no longer be afraid that the person will simply say it’s “good” or “bad”. Instead, you’ll receive marvellously focused feedback.’

‘With few exceptions, writers don’t figure out their plots on the first attempt, whether they’re sitting down and plotting it out in advance or figuring it out as they draft. Plotting is a skill that requires an understanding of the mechanics of story, and that will develop as you apply yourself to the task of writing and rewriting.’

‘Most readers are after compelling stories and interesting characters. The exploration of human experience is a never-ending source of fascination, and story is the great laboratory for articulating this experience.’

‘Never underrate the power of intuition when it comes to knowing what to write next. Trust in your subconscious and watch the magic unfold!’

‘Sometimes the most important and impactful of things are said in a quiet, controlled and thoughtful voice.’

‘An expert can break all of this down and help a writer work through suggested areas of improvement, one layer at a time.’