‘Individual words on their own are rarely enough to tell you anything meaningful. They need to be grouped together to convey a message. Putting words into a sentence gives you context, insight, nuance, sometimes an introduction to a whole new world.’

Susan McKerihan spent 20 years as the Plain English editor at PwC, and now has her own business training, coaching and advising businesspeople on how to improve the style and impact of their documents. She was a member of the review panel for Style Manual 6th edition (John Wiley, 2002) and her book on clear […]