Who: Vicki Morrison
When: Tuesday 16 July 2013, 6:30pm-9:30pm
Cost: Full Price: $55; Member: $40; Conc Member: $35

Today’s publisher expects their authors to contribute significantly to the publicity of their books. But most authors are not trained as publicists, so where do you start?

Whether you are published traditionally or as an e-book, this course will give you a strong platform from which to leverage yourself and your books to your reading audience.

In this course, you will learn the best ways to address e-marketing & PR so that you can expand your brand, your audience and build sales.

After attending Spreading the Word, you will be able to:

• Brand yourself, your books & market your point of difference
• Understand what you are selling and what your angle is
• Understand your target audience and how to reach them
• Understand the difference between good publicity and bad
• Host a book launch with a difference
• Integrate your web marketing with traditional PR
• Learn 10 ways to market your book
• Learn how to get your book reviewed

Food
Tea and coffee making facilities will be provided. Course participants are advised to bring their own lunch as there are no cafes within easy walking distance.

About the tutor
Vicki Morrison is the Director of Strategic Solutions, a specialist business development, communication and training company. She has 25 years experience in marketing, has been an international freelance writer and is the author of two books: ‘So Shy’, a children’s picture book published in 8 languages, and ‘In the Spirit of Success’,  where she is a contributing author alongside Deepak Chopra and Neale Donald Walsch. She is also the founder of MothersMovingForward.com.au, a website aimed at empowering single mothers.   Vicki runs numerous writing workshops on marketing, PR and presentation skills for state writers’ centres and for the Australian Society of Authors.

Visit her website: www.vickimorrison.com/testimonials