This writing course, Preparing for Publication: Tools for the Debut Author with Amy Hutton, will be held at Writing NSW in Sydney.

Having a career as an author isn’t just about writing a good book. A modern author needs to be their own publicist, marketer and social media manager. They must be able to plan events and create social media campaigns, build an author profile and connect with their readers while also understanding the publishing landscape.

In this interactive course with award-winning author Amy Hutton, we’ll discuss:

• Where your book (or work in progress!) sits in the marketplace
• How to build and foster relationships with readers and other authors
• Utilising social media for promotion and creating community
• Publishing — both traditional and independent
• Pitching and how to catch a publisher’s eye and building your author CV
• Launching your book and planning events, touching on marketing and publicity.

Expected learning outcomes

Participants will gain an understanding of the following:

1. Where the author’s book sits in the market
2. What the author needs to know to pitch to and attract a publisher/agent
3. Attainable ideas around social media and publicity that authors can enact themselves for publicity and community building.

Participant requirements

Pen and paper and/or a fully charged device.

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