Book Publicity for Authors

Lara Wallace

Wednesday 1 April 2020, 6:30-9pm

Full Price: $60

Member: $40

Conc Member: $35

Your book has finally been published, but now comes the real challenge – getting it into the hands of readers. Join publishing campaign manager Lara Wallace for insights and advice on how book publicity really works.

In recent years, Lara has managed media campaigns for many bestselling authors, including Jimmy Barnes, Liane Moriarty, Scott Pape (The Barefoot Investor), Johnathan Thurston and Ellyse Perry.

In this seminar, she will cover:

  • Developing your social media accounts to effectively promote yourself and your book
  • Using social media to network with booksellers, other authors and publishers
  • Tips for writing a good press release
  • Finding and framing the best media angles for yourself and your book
  • Working with your publisher to achieve the most effective publicity campaign for your book
  • Connecting with booksellers in person, and how to promote yourself and your book to booksellers

Participant Requirements

Pen and paper, or fully charged device. Please note, basic instruction on creating and using social media platforms will not be provided.

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Book Publicity for Authors


36 in stock

For a 30% discount