If you’re interested in finding out when this course runs again, sign up for our Newsbite weekly newsletter for updates. In the meantime, check out our list of current courses.

Writing a novel is hard work, but marketing it can be even harder. The reality of today’s publishing landscape is that you not only need to be a fantastic writer, you also need to be a publicist for your books.

Not sure how to excite and engage readers? Struggling to expand your reach? This seminar with digital marketing professional Adam van Rooijen will cover the sequential steps for not only developing an author platform, but also creating an attention-grabbing voice, providing quality content, and turning your audience into advocates for your writing and a way to develop your author brand.

This course is for:

• Both unpublished and published writers and self-publishers
• Writers who haven’t used social media before to sell their books
• Writers who want to know more about how social media can help market their book

You will learn how to identify your target audience, develop your content plans across various digital marketing channels and how this content can engage your audience to activate and share your writing.

Expected Learning Outcomes

1. Learn to determine your target audience
2. Create a content plan
3. Set up an online presence
4. Develop audience engagement

Participant Requirements

This seminar takes place on Zoom. You will need a secure internet connection and confidence using basic computer software to take part in this seminar. If you have any questions, please contact us.

You will receive a link to join the Zoom seminar the day before the seminar. Read our frequently asked questions here>>

More from Writing NSW

Check out our full range of in-person writing courses in Sydney, our online writing courses and our feedback programs to see how we can help you on your writing journey. Find out about our grants and prizes, as well as writing groups across NSW, and sign up to our weekly newsletter for writing events, opportunities and giveaways.