Digital Marketing Seminar for Writers
Monday 18 October 2021, 6:30-9pm
Full Price: $85
Conc Member: $55
Writing a novel is hard work, but marketing it can be even harder. The reality of today’s publishing landscape is that you not only need to be a fantastic writer, you also need to be a publicist for your books.
Not sure how to excite and engage readers? Struggling to expand your reach? This seminar with digital marketing professional Adam van Rooijen will cover the sequential steps for not only developing an author platform, but also creating an attention-grabbing voice, providing quality content, and turning your audience into advocates for your writing and a way to develop your author brand.
This course is for:
- Both unpublished and published writers and self-publishers
- Writers who haven’t used social media before to sell their books
- Writers who want to know more about how social media can help market their book
You will learn how to identify your target audience, develop your content plans across various digital marketing channels and how this content can engage your audience to activate and share your writing.
Expected Learning Outcomes
- Learn to determine your target audience
- Create a content plan
- Set up an online presence
- Develop audience engagement
Pen and paper.
If you have questions about this course and/or COVID-safe guidelines, please contact us.
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About the tutor
Adam van Rooijen
ADAM VAN ROOIJEN completed a BA in Communications (Media Arts & Production) at UTS in 2005 and began his career in digital advertising before moving to London in 2009, where he transitioned his career into becoming a digital marketer for Random House. He has worked on campaigns for recognised brands like Lee Child, Bill Bryson, […]