Journalist Jenny Valentish’s most recent book is The Introvert’s Guide to Leaving the House, so she knows well how living in the era of the personal brand can be a challenge for writers. In this workshop, with exercises designed to spark real-world results, Jenny will cover:

• What publishers want from authors in terms of self-promotion.
• What kind of promotion authors can expect from publishers.
• Exemplars: authors using social media in really smart ways.
• A section on media training, including creating safe boundaries once you’ve put something personal out into the world.
• Which kinds of posts don’t get much engagement and which do (with lots of imaginative examples).
• Switching up your content from static to dynamic.
• Creating an alter ego and cohesive-looking brand.
• Avoiding spamming in favour of creating an engaged community.
• Using Canva for design.
• How to edit reels and other kinds of videos.
• Public speaking tricks and ways to overcome nerves.