‘It can be experimental. It can be multimodal. It can be beautiful. It’s maturing as a genre but it’s always evolving.’

‘Please, please call yourself a writer. You don’t need anyone’s permission. If you write, and you love it, it is your passion, your calling, you only do it for yourself, you are a writer. Don’t waste another minute not claiming this important part of who you are. It is in your bones; it is in your subconscious. It is you.’

‘The finding of one’s poetic voice is a curious process as, to my mind, it is more an uncovering of what is already there.’

‘Dreams have multiple functions and the symbols they carry have multiple meanings, so there are many ways we can use them in story – as inspiration, as a setting, to adding depth to our characters, to build tension . . . It’s simply a matter of learning some techniques and opening our imaginations up to all the possibilities inherent within dreams and their symbols.’

‘A book launch isn’t so much a sales event or publicity opportunity as a commemoration of your hard work and achievement as an opportunity to celebrate with friends and family, to show them what you’ve done, and hopefully sell a few books too.’

‘Take joy in the creative process which cannot be taken away from you and is the motivating factor for so many writers. In this industry, you need a bit of luck but it has always been the case that quality, compelling writing wins out, and it will be the case in the AI age too.’

‘Flash fiction is (usually) quick to write and easy to submit, so it can deliver a much-needed confidence boost when you’re in the midst of wrangling a longer work. The process of writing flash can also provide the perfect avenue for honing one’s craft—zooming in on the detail to wring the most out of every sentence.’

‘We need to be open to feedback and willing to make changes while also staying true to the story we want to tell. It can be a fine line but one worth walking to create a novel or non-fiction work readers will not be able to put down.’

‘I sometimes think we forget the ‘social’ part of social media. Even when operating what essentially is a business account, it still needs to be engaging, represent you as an author, and connect with your book community.’